Upcoming and past speaking engagements, including video of appearances and engagements.
March 6-7, 2017
Lauren has been invited to speak about “Building Brand Love from the Inside Out” Breakout session on Tuesday, March 7th, 11:15am. BRITE is a global series of conferences that focus on emerging trends in branding, innovation, technology, society, and culture. BRITE events bring together big thinkers from business, technology, media, and marketing to discuss how today’s big ideas are reshaping the ways that organizations build and sustain great brands.
May 17th-18th, 2017
Lauren has been invited to speak about “How to Be a Good Business Date – Negotiation Speed Dating” Breakout session on Wednesday, May 17th, 4:30pm. WIN Summit is a unique professional development conference, tailored to focus on women and negotiation skills. Designed as an advanced learning event, it will provide attendees important tools, techniques, and strategies to achieve greater success on behalf of their organizations and clients, as well as in their own careers. Speakers will include world-renowned instructors and negotiation experts from leading universities, including Harvard, Wharton, Columbia, and Chicago Booth as well as respected business leaders.
CMX East Summit
Lauren was invited to speak about “Community Driven Marketing Strategy” workshop, on Wednesday 18th, 1:00pm. CMX Summit is your opportunity to tap the brakes, pull back from your day-to-day, and apply a wide range of advice and experiences to your current work. You’ll learn from everyone from your community peers and idols to community-centric founders to those studying the human mind.
March 2-3, 2015
BRITE is a global series of conferences that focus on emerging trends in branding, innovation, technology, society, and culture. BRITE events bring together big thinkers from business, technology, media, and marketing to discuss how today’s big ideas are reshaping the ways that organizations build and sustain great brands.
March 12-16, 2015
SXSW Interactive is focused on emerging technology, a focus which has earned the festival a reputation as a breeding ground for new ideas and creative technologies. The festival includes a trade show, speakers, parties, and a startup accelerator.
General Assembly + SXSW Present: Build Brands Customers Love
Saturday, 14 March
We all know it’s hard to stay relevant with distracted customers. Brand is your organization’s connection to your customer and the marketplace. It provides the foundation for businesses to gain an edge over the competition. Whether you’re a growth stage company or an established corporate brand, the importance of the customer-brand connection is more essential in today’s fast paced, dynamic digital economy than ever before.
If you’re new to marketing or thinking about starting a new venture, this session will ground you in the fundamentals of how to leverage brand to build preference with your customers and engage your community.
Thursday, 26 March (Register HERE)
New businesses often see branding as an expensive afterthought instead of a key component in communicating their story and value to customers. A strong brand foundation affects everything from product development to customer acquisition, and creates new opportunities for loyalty, recognition and even a boost in funding.
This Branding Bootcamp will explore how to work in a lean and agile way to create a killer brand strategy with high impact and low cost. The philosophy, “Think like a Brand. Act like a Startup.” will be integrated to help businesses create strategic stability while leveraging their digital agility – a true competitive advantage. You’ll dive into the foundational aspects of building a brand vision and put the best practices and lessons learned into action with an execution of a strategic brand brief.
Thursday, 2 April
Nothing is worse than launching a killer product or service and not being able to get people to care about it. Community management is often a hard concept to grasp — whether you need strategic or tactical help, this class will cover the breadth of conceptual topics, strategic planning, and tactical execution foundations to consider in building a community. It’s often easy to lose sight of the fact that it’s not just about building a large user base for your community, but also about sustaining the digital neighborhood you’ve created.
Startups, mid-sized companies and large businesses alike face the challenge of building and managing a successful community around their company and brand offering. This class will teach prepare entrepreneurs, community managers, and business executives with the strategic and tactical insight necessary to increase their reach and relevance within their community.
Social Media Week
Lauren was invited to speak about the “Business Value on Community”, on Tuesday 24th, 1:30PM. Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.
Community Managers Appreciation Day
Join the celebration on the next CMDA, on Jan 26th, 2015. You can find all the information here:
2015 International CES
Lauren took part as a panelist in the “Women in Entrepreneurship” panel. Sharing
CMX Summit – Community Metrics, ROI and Reporting 11.14.14
CMX Summit talk- The Business Value of Community 6.12.14
CatalystCreativ Speaker Series 6.27.13:
Udemy Course Trailer – Cultivating a Community:
Lauren Perkins Appearances:
Lauren Perkins Talks Experience: