Lauren Perkins is known for bringing her passion, drive, and commitment to every aspect of her personal and professional life. She is a serial entrepreneur, author, speaker, and CMO known for creating high-performing teams and helping companies achieve aggressive growth goals. She applies her signature model of “Think like a Brand. Act like a Startup.™” as an interim CMO with startups and corporate innovators to turn marketing into a growth driver. As an expert in brand marketing and community building and the author of The Community Manager’s Playbook: How to Build Brand Awareness and Customer Engagement (Apress, 2015), she inspires teams to transform the way they work by combining innovative branding techniques with lean and agile principles.
As the Founder & CEO of Perks Consulting, a brand and marketing consultancy, Lauren is the driving force behind the firm’s approach: “Think like a Brand. Act like a Startup.™”
As the co-founder of FlyFit, the first wellness and fitness studio to bring instructor-lead and interactive workouts to international airports, she is using the model to build the growth engine to scale from day one.
With a genuine love for teaching, she is an active mentor and teacher in the emerging New York City tech and entrepreneurial education community. She is an Entrepreneur in Residence at Columbia Business School, and is a founding instructor at General Assembly where she teaches digital insights, brand strategy, community management, and agile marketing.
Lauren has also contributed to CMX, Forbes, Inc., co-authored “An Entrepreneurial Approach to Corporate Innovation” in the book Smarter Innovation (Ark Group, 2014), and has been featured in US News, Mashable, Business Insider and Huffington Post. She can be found speaking at conferences such as CMX, CES, Social Media Week, SXSW, Catalyst Week and Entrepreneur Week.
Lauren’s early days as a competitive swimmer taught her that “Attitude is Everything!” This became, and still is, her personal mantra. Her continued passion for fitness informs her performance driven approach to business and life. Her community building style, however, was born from the values of her lively, loving Italian-American family.