STRATEGIC ADVISOR STRATEGIC ADVISOR

An expert in brand marketing and digital innovation, Lauren offers strategic advisement on: customer and market validation, brand innovation and digital strategy (including community management and agile marketing). Her insights focused, agile approach ensures customer relevance and business performance.

COMMUNITY BUILDER COMMUNITY BUILDER

Lauren brings a decade of experience to her new book, The Community Manager’s Playbook (2015). She also co-authored “An Entrepreneurial Approach to Corporate Innovation,” with Janine Buis in the book Smarter Innovation (2014). She contributes to CMX, Inc. and Forbes.

CAPABILITY BUILDER CAPABILITY BUILDER

She is a founding instructor at General Assembly, teaching Digital Insights, Brand Bootcamp, Go-to-Market Strategy, Community Management and Digital Marketing. Lauren also leads private digital and customer immersions for Startup Weekend, New York Angels, Yale University, CoreLogic, Pfizer, and Geometry/Ogilvy.

INDUSTRY INFLUENCER INDUSTRY INFLUENCER

Recognized as a cross-disciplinary expert in business strategy, brand development, agile marketing, product development, and innovation, Lauren can be found speaking at industry conferences such as CMX, Social Media Week, Internet Week, Catalyst Week and Entrepreneur Week.

Recent Work

Recent News

It Takes a Community

Companies are learning that, sometimes, the community is the business. Last month’s CMX Summit brought together a...